Toys
The toy sector is driven by strong sales seasonality, as well as by technological innovation. While technology is enhancing “smart” toys, it's also presenting new forms of product substitution. The shift to digital commerce is also presenting increased competition to many operators.
![](https://www.gordonbrothers.com/wp-content/uploads/2021/11/GBG_22_Website_Industry_Toys_950_630.jpg)
For decades, we have worked with operators throughout the supply chain, including many of the world’s largest toy retailers to provide the integrated perspective they need to understand and optimize their assets.
$10B+
of assets sold
360+
engagements
3 of 5
partner to 3 out of the top 5 toy retailers
130+
valuations completed in toys and games sector